Entry into the Path to Market programme is by invitation only. Invited groups of companies from selected industries are provided with a structured and supportive programme that helps them develop a robust export strategy for the Australian market.
Path to Market is targeted at companies either new to exporting or who have export experience but wish to enter markets where they have previously not operated.
The three main parts of the programme are:
- Export training and advice, including market and regulatory information, customised for the chosen industry that the participating companies operate in.
- Assessment of each company’s sales pitch by a "dragons den" style panel that provides feedback on sales pitch and presentations, market entry strategy, and evaluation of packaging and promotional material.
- A programme in Australia that is specifically targeted to the participating companies. This can include attendance at a trade event, presentations from industry experts, and networking opportunities.
The Path to Market programme won a “Vero Excellence in Business Support” Award in 2008.
Video: Path to Market
